Author & Book Marketing

As an author, promoting yourself and your books on social media can be an overwhelming task—but you're not alone. If you're struggling to improve your online presence, or want help to find the marketable content from your work we're here to help! Our in-Haus team has years of experience in social media + marketing to improve brand presence and engage target audiences.

Author & Book Marketing Services

Marketing consultation

A one-on-one consultation with Sam regarding author branding, social media marketing, or marketing strategy for a specific book release. This can include anything from book cover advice, to targeted marketing strategies.

Package Inclusions

  • Completion of an introductory questionnaire to support pre-meeting research and preparation
  • 1hr long zoom consultation
  • High level marketing coaching provided on author branding, specific book marketing tips and social media strategies (adapted to specific author needs)
  • PDF provided after meeting with actionable steps and overview of marketing tips and strategies

Pricing:

Initial consult AUD$200 (GST inclusive)

Media Kit creation

For authors who want a professional and bespoke media kit created for use with reviewers + other PR opportunities (podcasts, bookstores etc)

PACKAGE INCLUSIONS

  • Creation of Media Kit in line with author branding. 
  • Finalised PDF version plus link to editable file for future use. 
  • This will include information on the author: bio, headshot, where to find them with direct links. Any links to interviews or media features. 
  • Book info: Authors backlist, links to physical and audio books. 
  • Main focus: what is the upcoming book release you are wanting to highlight including, blurb, tropes, content warnings, comp titles, art, review quotes if available, book cover and links to purchase or add to goodreads. 
  • Call to action: This can be for media outlets, reviewers etc. Link to arc google form or equivalent

Pricing:

AUD $280 (GST inclusive)

Marketing guide or Content Pull

Our in-Haus team will read your book and provide a marketing guide outlining a variety of engaging promotional content you can produce to engage your audience. Your marketing guide will include suggestions for:

Package Inclusions

MARKETING GUIDE

  • Short and long-form marketable quotes
  • Aesthetic direction (colour palettes, motifs etc.)
  • Scene and character art commission ideas
  • Bonus content ideas (alternative POV scenes, off-page additional scenes etc.)
  • Specific Instagram and TikTok content creation ideas and tips including list of tropes and SEO's for captions

CONTENT PULL

  • An exhaustive list of short and long-form marketable quotes designed for social media marketing
  • Specific Instagram and TikTok content creation ideas and including a list of tropes

Pricing:

Quote provided upon request (based on scope and word count)

Timelines:

Marketing guides + Content pulls:

  • A marketing guide is best completed at proof reading stage so we can be confident the content we pull will be in the final manuscript
  • It can take between 3-4 weeks to complete.
  • They can also be completed on an already released book.

Media kit creation:

  • A media kit can be created in 2 weeks

Endorsements

Endorsement for Marketing Consulting

"Haus is a lifeline!

When I sat down with Haus, I was burned out. Decision fatigue, imposter syndrome, the works. Haus got it. They came into that meeting knowing I was a husk and knowing how to help. They were unfailingly professional and realistic. I don't think I've ever felt so seen, heard, and supported in a business meeting in my life. 

I was given a swathe of information, and while it wasn't all new, it all was specific to me, and it was explained so I really understood both the concepts I thought I'd known and also the new ones they introduced to me. All information was presented in priority order for me, and they chunked the topics so I understood the steps I would need to follow to accomplish various aims. When I signed off, I felt confident. I still feel confident, more than a month later. I'm still working my way steadily through the plan Haus helped to develop, and I've been able to do it in a way that's sustainable and authentic. It's been a very long time since the business of selling books has felt achievable, for me. Haus gave me the tools I needed, and the confidence to use them."

~Elisse Hay, author of the Something Wicked series

Endorsement for Marketing Guide

"Working with Haus of Fables was an absolute pleasure. Their team was not only professional and highly skilled but also incredibly kind and easy to collaborate with. They provided a thorough and insightful evaluation of my book, identifying marketable quotes and suggesting engaging scenes for artwork. Their advice on bonus scenes was particularly helpful. The final delivery exceeded my expectations and significantly boosted my confidence in my book. I would absolutely recommend Haus of Fables to any author looking to delve deeper into the marketable content of their work. It's easy to write the final line and think the hard part is over, but in truth, the marketing is just as difficult for many of us. Having this resource and the confidence in Sam and her team ahead of time, it was the one thing I knew I wasn't going to have to stress over. Additionally, the comprehensive list of quotes and scenes is so thorough, I will be able to use it for years and years to market and that makes the investment entirely worth it."

~Miranda Lyn, author of The Unmarked Witch duology

Endorsement for Content pull

"This was my first content pull and it was incredible, I hard clear direction on what to market, how to market and idea to crush it on social media. The follow up marketing consult was immensely helpful, it's valuable to me to talk to experts who are outside my business and see things different and can provide suggestions for improvement. If you haven't scheduled stop everything and do it now! You'll thank me later."

~Angela J. Ford, best selling fantasy romance author.

Get in touch with Haus of Fables®

AUTHOR ENQUIRY FORM

Enquiries will be responded to within 3-5 business days

FAQs

Can Haus of Fables® manage my social media accounts for me?

No! At Haus, we can help with the development of content and marketing plans. The ultimate goal of our in-Haus marketing consulting services is to equip you with the tools, confidence and strategy to implement your own social media self-management or to have the confidence to hire a PA to implement the correct strategies for this long term.

Can I add a Marketing services to my PR or ARC campaign with Haus of Fables®?

Yes! We would love to! Having consistency across what you do as an author is integral to your success. Our in-Haus team works collaboratively to create PR + ARC campaigns that ultimately translate well into the digital space, and we would love to support you in implementing cohesive marketing with any of our high-level marketing services.

I am looking for something very specific to my goals, are you able to help?

Yes! Every author's situation is different and your online presence or marketing goals may need a different approach. As part of service, we will tailor our approach to meet your specific requirements.