PR and Marketing Services

Whether you're a debut wordsmith or a seasoned author, our in-Haus team is eager to join your literary journey. We specialise in creating PR campaigns that amplify your story and connect with readers. We believe that every book has its own unique magic, and it's time to share yours with the world. As an author, promoting yourself and your books on social media can be an overwhelming task—but you're not alone. If you're struggling to improve your online presence, or want help to find the marketable content from your work we're here to help! Our in-Haus team have years of experience in social media marketing to improve brand presence and engage target audiences. 

MEET THE FOUNDER + CREATIVE DIRECTOR

Sam

Sam has spent years cultivating relationships and building trust with her bookish community by platforming her unwavering love of stories. She has 15+ years of experience working in business development, design, marketing and content creation, but her passion is using these skills to help authors and artists soar to new heights.

Sam is a pro at identifying compelling tales crafted by bold, boundary-breaking authors. Her ultimate goal? To share these powerful stories far and wide, reaching existing fans and new readers alike. With her attention to detail, creative flair and knowledge of the online bookish space, Sam and her team will develop and implement a bespoke PR campaign to launch—or re-launch—your work with the excitement and attention it deserves.

Celeste

Celeste has a decade's worth of experience working in direct-to-consumer marketing and sales. Celeste is our in-Haus go-to on all things social media and design, utilising her Business Marketing Diploma with a specialisation in social media to boost online brand presence and engagement. Celeste currently manages social media for Haus of Fables alongside her own ever-growing bookish TikTok account, solidifying her as a trusted reviewer of all things Romance. With Celeste’s experience, she will guide you to develop your online presence and give you the tools to sustainably manage your own social media.

PR Campaigns

Haus Box or Bubble Mailer PR Campaign

For authors wanting to leverage the Haus of Fables brand with targeted exposure for their promotional campaign.

Contents Include:

In-Haus features:

  • Haus of Fables branded bubble mailer
  • OR Haus of Fables branded mailer box
  • Luxe eco-packaging
  • Haus designed bookmark with foiling
  • Haus designed stickers

Author features:

  • All items custom designed in-Haus
  • Double sided content creator information card
  • Double sided character art and/or map prints x2*
  • If requested—other custom items to suit (additional cost to be quoted)

Please note:

  • Author to provide book (posted to Haus HQ)

MINIMUM x20 boxes / mailers

Pricing:

With all inclusions listed above:

AUD$30 per bubble mailer (GST inclusive)
AUD$40 per mailer box (GST inclusive)

Haus management fee AUD $800 (GST inclusive)

Shipping estimate to be quoted**

Custom Box PR Campaign

For authors who would like a custom PR box, with creative direction focused wholly on your brand and book release.

Contents Include:

Custom Box features:

  • All items custom designed in-Haus
  • Luxe eco-packaging
  • Custom designed PR mailer box
  • Double sided content creator information card
  • Double sided character art and/or map prints x3*
  • Custom designed stickers
  • Custom designed bookmark
  • If requested—other custom items to suit (additional cost to be quoted)

Please note:

  • Author to provide book (posted to Haus HQ)

MINIMUM x50 boxes

Pricing:

With all inclusions listed above:

AUD$55 per box (GST inclusive)
Haus management fee AUD$1500 (GST inclusive)

Shipping estimate to be quoted**

Special Edition Box PR Campaign

For authors who would like a bespoke PR box, with creative direction focused wholly on your brand and book release, with the addition of a special edition book and bonus chapter booklet.

Contents Include:

Special Edition Box features:

  • All items custom designed in-Haus
  • Luxe eco-packaging
  • Custom-designed PR mailer box
  • Special Edition (or exclusive ARC) printed paperback book with digitally printed edges, full colour internal cover art and foiled external cover typography (hardcover with or without dustjacket can also be quoted on request)
  • Exclusive bonus chapter booklet (in-Haus designed, edited and formatted) with full colour internal cover art (eBook version also provided for ongoing use as a newsletter sign up incentive)
  • Double sided content creator information card
  • Double sided character art prints and/or map x3*
  • Custom designed stickers
  • Custom designed double sided foiled bookmark
  • If requested—other custom items to suit (additional cost to be quoted)

MINIMUM x50 boxes

Pricing:

With all inclusions listed above:

AUD$100 per box (GST inclusive)
Haus management fee upon request

Shipping estimate to be quoted**

WHAT IS THE BEST TIME TO GET IN CONTACT WITH HAUS OF FABLES FOR A PR CAMPAIGN?

A minimum of 6 months prior (for the Special Edition box) and 4 months (for the Custom + Haus boxes) to your expected book release date is required. This is to confirm we have a spot available in our schedule + for Haus to provide the author with a list of assets and information needed to complete the campaign.

This lead time gives Haus of Fables the capacity to manage the project and create the bespoke design features. The earlier you enquire is always better, especially if artwork needs to be commissioned or there are significant design features.

Please note campaigns are best going live 6-8 weeks prior to release date with PR + ARC's sent 3-4 weeks prior

All Haus PR Campaigns include:

  • In-Haus design of all PR box design features, including: special edition books, custom mailer boxes and other custom pieces included in the box
  • In-Haus design and management of emails, sign up forms and social media posts
  • Announcement of the PR campaign on the Haus of Fables PR social media channels
  • Access to Haus of Fables content creator and bookish artist database
  • Influencer engagement and implementation (research and approach suitable influencers for best engagement.
  • Packing and shipment of PR boxes through AUSPOST. Sent with automatic tracking and custom HAUS postage bag
  • 10% discount if an eARC management is added to a PR campaign

Important to note:

*ARTWORK: We can work with your existing artwork, or commission new artwork!

Haus of Fables can facilitate management of artist commissions from our extensive database of bookish artists. The cost of the artist's commission is the responsibility of the author and this will include an extra commercial licensing fee to be able to use in the PR campaign. Rights and ongoing usage belong to the author at the conclusion of the campaign.

If we are working with existing commissions please ensure we have the rights to use the artwork for promotional purposes.

**SHIPPING: Haus of Fables will ship within Australia as standard. We can facilitate posting to some international countries (for example, NZ, UK, CA, US).

We are unable to provide a precise quote on the total cost of shipping as it varies depending on the size and weight of the PR boxes and shipping location. We can provide a price estimate / pricing guide only.

Haus has an AusPost business account so shipping is discounted.

Marketing Services

Marketing consultation

A one-on-one consultation with Sam regarding author branding, social media marketing, or marketing strategy for a specific book release. This can include anything from book cover advice, to targeted marketing strategies.

Package Inclusions

  • Completion of an introductory questionnaire to support pre-meeting research and preparation
  • 1hr long zoom consultation
  • High level marketing coaching provided on author branding, specific book marketing tips and social media strategies (adapted to specific author needs)
  • PDF provided after meeting with actionable steps and overview of marketing tips and strategies

Pricing:

Initial consult AUD$200 (GST inclusive)

eARC Management

For the authors who would like help managing their ARC teams, or who would like to utilise the reach of Haus of Fables for their book release.

Package includes:

  • Distribution of digital ARC'S through BookFunnel
  • All books are watermarked for ease of piracy tracking and takedown notices
  • Access to a large database of international readers and reviewers
  • Customised email and sign up form distributed to the Haus of Fables database 
  • Customised social media posts on the Haus of Fables PR accounts
  • Curation of reviewers for best return on investment 

TIME FRAME:

  • The best time to get in contact with Haus of Fables for an eARC campaign is between 3-4 months prior to the expected release date. This is to confirm we have a spot available in our schedule + so that Haus can provide you with a list of assets needed for the campaign.
  • The Campaign is best going live for request sign ups between 6-8 weeks prior to the book release with eARC's sent between 3-4 weeks prior.

Pricing:

AUD$500 (GST inclusive)

Marketing guide or Content Pull

Our in-Haus team will read your book and provide a marketing guide outlining a variety of engaging promotional content you can produce to engage your audience. Your marketing guide will include suggestions for:

Package Inclusions

MARKETING GUIDE

  • Short and long-form marketable quotes
  • Aesthetic direction (colour palettes, motifs etc.)
  • Scene and character art commission ideas
  • Bonus content ideas (alternative POV scenes, off-page additional scenes etc.)
  • Specific Instagram and TikTok content creation ideas and tips including list of tropes and SEO's for captions

CONTENT PULL

  • An exhaustive list of short and long-form marketable quotes designed for social media marketing
  • Specific Instagram and TikTok content creation ideas and including a list of tropes

TIMEFRAME:

  • A marketing guide is best completed at proof reading stage so we can be confident the content we pull will be in the final manuscript
  • It can take between 3-4 weeks to complete.
  • They can also be completed on an already released book.

Pricing:

Quote provided upon request (based on scope and word count)

Optional eARC management add on's:

PR CONTENT CREATOR CURATION  

Are you an author who wants to send out their own PR to content creators? (perfect for authors not based in Australia) 

We can add on curating that list for you at the same time as our eARC sign ups. 

Pricing:

AUD $250 inc gst 

CONSULTATION ON PR BOX DESIGN FEATURES

Specialised marketing consultation on the custom design features of your PR box inclusions.

Haus will look at all your art, book cover and book information and provide feedback on the best approach for your PR mailers so you will have confidence that your bookish goodies will shine when shared on social media.

Pricing:

Quote provided upon request (based on scope)

Endorsements

Endorsement for PR Campaign

“I have never enjoyed the release of a book as much as I have with Haus of Fables.

The PR boxes themselves were beautiful and tailored perfectly to the book which has stunning digitally printed edges. These were well received by the content creators involved in the campaign, who were hand-picked by Haus to best fit the genre. 

Everything from the custom-designed stickers to the bonus content booklet was designed and organized by the team at Haus, and the quality of everything speaks for itself. Seeing the delight and surprise as PR boxes reached content creators was such an amazing experience.

Communication throughout the entire process was fantastic, they answered all of my questions, worked with me on timelines and provided advice when needed. 

I cannot imagine releasing a book without the team now, and look forward to being able to work with them again!” 

~C. C. Davie, author of The Wytchling Chronicles

Endorsement for Marketing Consulting

"Haus is a lifeline!

When I sat down with Haus, I was burned out. Decision fatigue, imposter syndrome, the works. Haus got it. They came into that meeting knowing I was a husk and knowing how to help. They were unfailingly professional and realistic. I don't think I've ever felt so seen, heard, and supported in a business meeting in my life. 

I was given a swathe of information, and while it wasn't all new, it all was specific to me, and it was explained so I really understood both the concepts I thought I'd known and also the new ones they introduced to me. All information was presented in priority order for me, and they chunked the topics so I understood the steps I would need to follow to accomplish various aims. When I signed off, I felt confident. I still feel confident, more than a month later. I'm still working my way steadily through the plan Haus helped to develop, and I've been able to do it in a way that's sustainable and authentic. It's been a very long time since the business of selling books has felt achievable, for me. Haus gave me the tools I needed, and the confidence to use them."

~Elisse Hay, author of the Something Wicked series

Endorsement for Marketing Guide

"Working with Haus of Fables was an absolute pleasure. Their team was not only professional and highly skilled but also incredibly kind and easy to collaborate with. They provided a thorough and insightful evaluation of my book, identifying marketable quotes and suggesting engaging scenes for artwork. Their advice on bonus scenes was particularly helpful. The final delivery exceeded my expectations and significantly boosted my confidence in my book. I would absolutely recommend Haus of Fables to any author looking to delve deeper into the marketable content of their work. It's easy to write the final line and think the hard part is over, but in truth, the marketing is just as difficult for many of us. Having this resource and the confidence in Sam and her team ahead of time, it was the one thing I knew I wasn't going to have to stress over. Additionally, the comprehensive list of quotes and scenes is so thorough, I will be able to use it for years and years to market and that makes the investment entirely worth it."

~Miranda Lyn, author of The Unmarked Witch duology

Get in touch with Haus of Fables

Author Expression of Interest Form

FAQs

What is the difference between a PR Campaign and ARC management?

For a PR Campaign, the intention is exposure and finding readers by matching content creators to each specific book release. Our PR Campaign focus is content creation and reach.

For digital ARC management, our intention is to find enthusiastic readers and reviewers who match well with your book. Legally, we cannot require a review from the recipients of eARC’s, so we cast our net wide and aim for a significantly higher than average review rate (the publishing industry standard review rate for ARCs is 10%). 

Do you only work with AU/NZ authors, and only ship to AU/NZ content creators?

No! While we specialise in engagement and distribution of the PR boxes in the southern hemisphere, our eARC’s are distributed to international readers and we can post PR boxes to the international bookish community with our AusPost business account.

Does a PR Campaign have to be for a new book release?

No! While the most common timing for a PR Campaign is for a new release, an existing title or series can absolutely benefit from this marketing strategy. A PR Campaign can reinvigorate your series and/or work to leverage an upcoming new milestone (e.g. cover refresh, audiobook, last book in a series or special edition release etc.).