PR + ARC Campaigns

Whether you're a debut wordsmith or a seasoned author, our in-Haus team at Haus of Fables® is eager to join your literary journey. We specialise in creating bespoke PR + ARC campaigns that amplify your story and connect with readers. We believe that every book has its own unique magic, and it's time to share yours with the world.

ARC Campaigns

eARC Distribution and Management

For the authors who would like Haus of Fables® to create an effective eARC campaign utilising the reach of Haus of Fables® subscribers and audience for their book release.

Package includes:

  • Distribution of digital ARC'S through BookFunnel
  • All books are watermarked for ease of piracy tracking and takedown notices
  • Access to a large database of international readers and reviewers
  • Customised email and sign up form distributed to the Haus of Fables database 
  • Approval emails sent to reviewers with a shared google drive including the cover and PDF with book release information
  • Customised social media posts on the Haus of Fables® PR accounts
  • Curation of reviewers for best return on investment 

Pricing:

AUD$550 (GST inclusive)

PR Content Creator Curation

(Optional eARC management add on)

Are you an author who wants to send out their own PR to content creators?  Whether that be for full creative control or due to costs? We can add on curating that list for you at the same time as our eARC sign ups.

  • Haus of Fables will comb through all sign ups to find the best creators that will help your book release shine on social media, along with distributing your eBooks for reviewers. (We can choose to focus on any country for PR acceptance, ie. postal address in US only)
  • The campaign will be the same as any other PR + eARC campaign, but with Haus of Fables providing the author with a shipping manifest of content creators to post out the books / PR packages to.
  • This service is a great option for authors not based in Australia, but want the Haus of Fables community to help with their book release.

Pricing:

AUD $275 (GST inclusive)

Consultation on PR Box Design Features

(Optional eARC management add on)

Specialised marketing consultation on the custom design features of your PR box inclusions.

Haus will look at all your art, book cover and book information and provide feedback on the best approach for your PR mailers so you will have confidence that your bookish goodies will shine when shared on social media.

  • This will be provided in a one-on-one video consultation where we will discuss the design features
  • Design of x3 items for the PR mailer; x1 double sided information card for content creators + x2 double sided character artwork with quotes. Canva file shared with author to print locally, or print ready PDF's shared for local printing.

Pricing:

AUD $275 (GST inclusive)

PR Campaigns

Haus of Fables® Box or Bubble Mailer PR Campaign

For authors wanting to leverage the Haus of Fables® brand with targeted exposure for their promotional campaign.

Contents Include:

In-Haus features:

  • Haus of Fables® branded bubble mailer
  • OR Haus of Fables® branded mailer box
  • Luxe eco-packaging
  • Haus designed bookmark with foiling
  • Haus designed stickers

Author features:

  • All items custom designed in-Haus
  • Double sided content creator information card
  • Double sided character art and/or map prints x2*
  • If requested—other custom items to suit (additional cost to be quoted)

Please note:

  • Author to provide book (posted to Haus HQ)

MINIMUM x20 boxes / mailers

Pricing:

With all inclusions listed above:

AUD$27.50 per bubble mailer (GST inclusive)*Best only shipped within Australia
AUD$38.50 per mailer box (GST inclusive) *Can be shipped internationally

Haus management fee AUD $880 (GST inclusive)

Shipping estimate to be quoted**

Haus of Fables® Custom Box PR Campaign

For authors who would like a custom PR box, with creative direction focused wholly on your brand and book release.

Contents Include:

Custom Box features:

  • All items custom designed in-Haus
  • Luxe eco-packaging
  • Custom designed PR mailer box
  • Double sided content creator information card
  • Double sided character art and/or map prints x3*
  • Custom designed stickers
  • Custom designed bookmark
  • If requested—other custom items to suit (additional cost to be quoted)

Please note:

  • Author to provide book (posted to Haus HQ)

MINIMUM x50 boxes

Pricing:

With all inclusions listed above:

AUD$55 per box (GST inclusive)
Haus management fee AUD$1650 (GST inclusive)

Shipping estimate to be quoted**

Haus of Fables® Special Edition Box PR Campaign

For authors who would like a bespoke PR box, with creative direction focused wholly on your brand and book release, with the addition of a special edition book and bonus chapter booklet.

Contents Include:

Special Edition Box features:

  • All items custom designed in-Haus
  • Luxe eco-packaging
  • Custom-designed PR mailer box
  • Special Edition (or exclusive ARC) printed paperback book with digitally printed edges, full colour internal cover art and foiled external cover typography (hardcover with or without dustjacket can also be quoted on request)
  • Exclusive bonus chapter booklet (in-Haus designed, edited and formatted) with full colour internal cover art (eBook version also provided for ongoing use as a newsletter sign up incentive)
  • Double sided content creator information card
  • Double sided character art prints and/or map x3*
  • Custom designed stickers
  • Custom designed double sided foiled bookmark
  • If requested—other custom items to suit (additional cost to be quoted)

MINIMUM x50 boxes

Pricing:

With all inclusions listed above:

AUD$100 per box (GST inclusive)
Haus management fee upon request

Shipping estimate to be quoted**

PLEASE NOTE:

These packages have been created to provide ease of access to authors at every stage of their career. We have designed these while keeping in mind what works for social media and have painstakingly sourced all items and priced them to be competitive to the market.  You will notice we provide a list of what is included and the pricing to be transparent.  We want you to know what you will get and the cost. 

But we also want you to know you are not locked in to these exact packages. We can tailor make a customised campaign to suit your book release if desired.  Just let us know if there is something else you are thinking of and we would love to create something with you! 

All Haus PR Campaigns include:

  • In-Haus design of all PR box design features, including: special edition books, custom mailer boxes and other custom pieces included in the box
  • In-Haus design and management of emails, sign up forms and social media posts
  • Announcement of the PR campaign on the Haus of Fables PR social media channels with a collab post on Instagram between Haus of Fables® + the Author
  • Access to Haus of Fables content creator and bookish artist database
  • Approval emails sent to content creators and reviewers with a shared google drive including the cover and PDF with book release information
  • Influencer engagement and implementation (research and approach suitable influencers for best engagement.)
  • Packing and shipment of PR boxes through AUSPOST. Sent with automatic tracking and custom HAUS postage bag
  • A 30% discount is applied to the ARC management fee if it is added to a PR campaign

Important to note:

WHAT IS THE BEST TIME TO GET IN CONTACT WITH HAUS OF FABLES® FOR A PR + ARC CAMPAIGN?

A minimum of 6 months prior (for the Special Edition box) and 4 months (for the Custom + Haus boxes or ARC management) to your expected book release date is required. This is to confirm we have a spot available in our schedule + for Haus to provide the author with a list of assets and information needed to complete the campaign. This lead time gives Haus of Fables the capacity to manage the project and create the bespoke design features. The earlier you enquire is always better, especially if artwork needs to be commissioned or there are significant design features.

Please note campaigns are best going live 8 weeks prior to release date with PR + ARC's sent 4 weeks prior

*ARTWORK: We can work with your existing artwork, or commission new artwork!

Haus of Fables® can facilitate management of artist commissions from our extensive database of bookish artists. The cost of the artist's commission is the responsibility of the author and this will include an extra commercial licensing fee to be able to use in the PR campaign. Rights and ongoing usage belong to the author at the conclusion of the campaign.

If we are working with existing commissions please ensure we have the rights to use the artwork for promotional purposes.

**SHIPPING: Haus of Fables® will ship within Australia as standard. We can facilitate posting to some international countries (for example, NZ, UK, CA, US). We are unable to provide a precise quote on the total cost of shipping as it varies depending on the size and weight of the PR boxes and shipping location. We can provide a price estimate / pricing guide only.

Haus of Fables® has an AusPost business account so shipping is discounted.

Endorsements

Endorsement for PR Campaign

“I have never enjoyed the release of a book as much as I have with Haus of Fables.

The PR boxes themselves were beautiful and tailored perfectly to the book which has stunning digitally printed edges. These were well received by the content creators involved in the campaign, who were hand-picked by Haus to best fit the genre. 

Everything from the custom-designed stickers to the bonus content booklet was designed and organized by the team at Haus, and the quality of everything speaks for itself. Seeing the delight and surprise as PR boxes reached content creators was such an amazing experience.

Communication throughout the entire process was fantastic, they answered all of my questions, worked with me on timelines and provided advice when needed. 

I cannot imagine releasing a book without the team now, and look forward to being able to work with them again!” 

~C. C. Davie, author of The Wytchling Chronicles

Get in touch with Haus of Fables®

AUTHOR ENQUIRY FORM

Enquiries will be responded to within 3-5 business days

FAQs

We specialise in PR Campaigns and eARC management. For a PR Campaign, the intention is exposure and finding readers through matching content creators to each specific book release. Our PR Campaign focus is content creation and reach.

An eARC campaign is focused on finding a wide range of book reviewers who actively review on retailer sites as well as social media. An ARC campaign can coincide with a PR campaign or can be managed independently.

No! We love working with authors from all over the world. While we specialise in PR engagement and distribution in the southern hemisphere, if an author is happy to pay for shipping to content creators further afield, our in-Haus team are more than happy to make that happen. We know authors have global audiences they will want to reach, and we are happy to help.

No! While the most common timing for a PR Campaign is for a new release, an existing title or series can absolutely benefit from this marketing strategy. A PR Campaign can reinvigorate your series and/or work to leverage an upcoming new milestone (e.g. cover refresh, audiobook or special edition release etc.).