Frequently Asked Questions
General
Why did you create Haus of Fables®?
Haus of Fables® is a registered trademark company dedicated to help independent authors with bookish PR and marketing services. It was something we noticed was sorely lacking in Australia and New Zealand. With our collective years of professional experience and genuine love of the bookish space, we decided to curate a broad selection of author services to support independent authors from PR + ARC management to high level marketing services.
Does Haus of Fables accept payment for book reviews?
No! Haus of Fables® highly respects the book review space as by readers, for readers. We make a clear distinction between our personal reviews as readers, and paid author services—and would never want to bring our authentic reviews into question. We will not review client books. There may be a scenario where we review a book organically and rave about it, and the author later approaches Haus of Fables® for author services—this will be openly and transparently disclosed and the order of those events emphasised where necessary.
Do you use, or support the use of AI in writing or art?
No! We believe in supporting artists and creatives and paying them fairly for their work. The way generative AI currently operates is via the theft of original art (e.g. scraping), and is therefore unethically produced. We feel so passionately about this, that we will not work with authors who use or support AI in their marketing on social media, or in any other step of the publication process.
For Authors—PR + ARC Campaigns
What is the difference between a PR Campaign and ARC management?
We specialise in PR Campaigns and eARC management. For a PR Campaign, the intention is exposure and finding readers through matching content creators to each specific book release. Our PR Campaign focus is content creation and reach.
An eARC campaign is focused on finding a wide range of book reviewers who actively review on retailer sites as well as social media. An ARC campaign can coincide with a PR campaign or can be managed independently.
Do you only work with AU/NZ authors, and only ship to AU/NZ content creators?
No! We love working with authors from all over the world. While we specialise in PR engagement and distribution in the southern hemisphere, if an author is happy to pay for shipping to content creators further afield, our in-Haus team are more than happy to make that happen. We know authors have global audiences they will want to reach, and we are happy to help.
Does the PR Campaign have to be for a new book release?
No! While the most common timing for a PR Campaign is for a new release, an existing title or series can absolutely benefit from this marketing strategy. A PR Campaign can reinvigorate your series and/or work to leverage an upcoming new milestone (e.g. cover refresh, audiobook or special edition release etc.).
For Authors—Marketing Services
Can Haus of Fables® manage my social media accounts for me?
No! At Haus, we can help with the development of content and marketing plans. The ultimate goal of our in-Haus marketing consulting services is to equip you with the tools, confidence and strategy to implement your own social media self-management or to have the confidence to hire a PA to implement the correct strategies for this long term.
Can I add a Marketing services to my PR or ARC campaign with Haus of Fables®?
Yes! We would love to! Having consistency across what you do as an author is integral to your success. Our in-Haus team works collaboratively to create PR + ARC campaigns that ultimately translate well into the digital space, and we would love to support you in implementing cohesive marketing with any of our high-level marketing services.
I am looking for something very specific to my goals, are you able to help?
Yes! Every author's situation is different and your online presence or marketing goals may need a different approach. As part of service, we will tailor our approach to meet your specific requirements.
For Content Creators
Do I need a large following to sign up to Haus of Fables® or to apply to participate in PR + ARC Campaigns?
No! We are looking for a diverse group of content creators, and the highest priority is finding the best fit for each specific title. If you are active in the bookish social media community, please do not let your follower count hold you back from applying.
Do I need to be in Australia or New Zealand to sign up or apply?
Not at all! While our focus and priority is AU/NZ content creators, there will absolutely be times when our independent author clients want to include international shipping as part of their PR campaign.
What are your expectations of content creators if we receive PR from Haus of Fables® compared to an eARC?
PR packages are a large expense for authors with the goal being creators sharing about the book with their audience, so participation in all PR campaigns will include the condition of agreeing to post content about the PR package you receive on your social media platform/s (stating you received the PR as a gift from Haus of Fables®)
The expectations from those who sign up for an eARC (advanced review copy) is that you do so in good faith that this is a book you would like to read. We encourage you to share your reading journey with others (stating you received the eARC as a gift from Haus of Fables®) but it is not a requirement.
If you do not like the book or decide not to read it, that is 100% ok! The only condition we have is that you never tag the author in any critical review as we believe reviews are for readers.
We will never ask for your reviews as evidence or require you to hold back less than 4 star reviews.
We send out eARC's in the hope readers will share their thoughts as we believe in honest reviews.
Shop
Where is the Haus of Fables® shop located?
Haus of Fables® is located in, and ships from Brisbane, Australia.
We offer international shipping to Australia, New Zealand, United States, Canada and the United Kingdom at this time.
Why is stock limited?
Some listings will be for strictly limited overstock from past PR campaigns, or special editions from authors. When the sell out, they are gone!
This will also mean if anything untoward happens on route in the postal system, it is unlikely we will be able to replace your limited stock item.
What is a made-to-order drop?
Haus of Fables® will launch bookish merch collections with a pre-order window and these will be made-to-order. Each collection will be clear in the listing when the shipping date will take place (it will be a minimum of four weeks).